Brooklyn, NY
deannaforterule@gmail.com
480-381-7862
Bachelor of Arts in Digital Design
Grand Canyon University
2012 to 2015
Masters in International Business
Tianjin Foreign Studies University
2019 to 2021
Social Media Marketing
Certificate of Achievement
Hootsuite Academy
Adobe Suite “Holy Trinity” Full Proficiency (Photoshop, InDesign, & Illustrator)
Mandarin (HSK 3 equivalent)
Copywriting
Photography
CMS
WordPress, Squarespace, & WIX
Communication
Event Coordinating
Customer Service
Creative and enthusiastic marketing coordinator with 5+ years of professional experience and in-depth knowledge of print and digital collateral, social media campaigns, and branding strategy. Proactive and motivated with a reputation for managing high-pressure client issues, spearheading marketing initiatives, and coordinating across multiple teams to align communications around a big-picture vision.
Sioris
Managed Sioris US social media accounts, created new content, curated existing content, and developed a comprehensive social media strategy that aligned with company goals
Designed and wrote social media pitch decks
Created original video content for Sioris social media channels
Vancouver Fashion Week & Global Fashion Collective
Created new business streams for Vancouver Fashion Week (VFW) by spearheading the transformation of VFW’s blog into a standalone brand, Micro Macro Magazine.
Designed print & digital collateral for VFW S S19 & FW18, including social media campaigns, advertisements, & e-mail invitations.
Coordinated the social calendar for VFW, Micro Macro Magazine & Global Fashion Collective ensuring maximum audience engagement following a cohesive brand voice utilizing Later to organize the schedule and share it with my team.
Managed the floor during VFW FW18 by coordinating volunteer teams and personally handling VIP & Media seating in a high-pressure customer-facing environment.
Wrote & edited, press kits, articles, social media posts, website content, showguides & designer bios.
Trinity Western House
Hired, on-boarded & managed 7 part-time employees to ensure customer service best practices were met and events ran smoothly.
Coordinated events, working with vendors, caterers, equipment rental & booking entertainment.
Oversaw the retail & coffee shop element of the space. Managing inventory & vendor relationships.
Freelance
Graphic design, logos, press kits, wedding invitations, packaging design, photography, e-mail marketing, illustration and designing university merchandise
Upward Projects, Arizona Governor’s Office & BigFish Creative Agency - Phoenix, AZ
Reception, graphic design, logo design, photography, social media, web design, web maintenance, file organization, concept pitches and PowerPoint presentations